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30 Day Challenge Starts 19th March 2021

Discover Your Unique Value and Develop the Confidence to Create a Fulfilling Career

 A guided online Challenge for people who are passionate about developing the clarity and confidence to step into their career potential.  

Imagine being sought out at work for your valuable expertise, or hearing about an opportunity that really excites you and being confident to put yourself forward. Not only that, rather than waiting for people to notice you, you speak up because you know you are capable. 

In this 30-day online challenge we guide you through a powerful framework that identifies your unique value so that you can confidently demonstrate your worth to employers and clients.  

Many people try to do this on their own, or worse with recruiters, and mistakenly focus on their resume and comparing themselves to others. This doesn't build confidence or your unique value so you end up going around in circles. Our unique approach puts YOU in control and in the driving seat. 

Confidence originates from within. The clearer you are, the more confidently you will articulate your worth to others. It then becomes harder to stay around people who don't believe in you and not to negotiate for your worth! 

Preparing now will make all the difference later!

We created this just for you!

Hi - we're Nicki Ursu and Alison Saunders! We are professional leaders within our own industries and we understand what senior leaders want and don't want from their teams. We work with people who are passionate about personal development and growing their career and help you step into your potential and create a fulfilling career.

We've seen too many people with incredible talent take a back seat because they don't have the confidence to put themselves forward and articulate their worth. They stay stuck in jobs, or moving from job to job, while people with less experience get ahead because others notice them.  

Those who do start this process sometimes never finish because they get stuck in reflection and old stories and self doubt start to creep in. 

We created this 30 Day mini-program to be accessible for people who know they have more to offer but don't know how to discover it and articulate it. In this Challenge we guide you through the most powerful reflective questions and answers that will connect  your confidence to action.  This 30 day Challenge was created due to  requests from people like you who know they need expert guidance, and to learn from others with the right support, inspiration and tools.  

Alison Saunders and Nicki Ursu

What topics are in the Challenge!

Start how you mean to go on.  By setting aside time each day to focus on yourself and reflect on your career and what unique attributes you have, the actions that you take now, will make all the difference to the result at the end.

Discover your true strengths and qualities so you can leverage them to articulate your value in a way that resonates with you and employers or clients.

Shine a spotlight on your results and leave employers or clients with no doubt about what you can deliver by articulating your achievements in a tangible way. 

Discover your true values and uniqueness to develop a laser beam focus on organisations that will support your success and fulfilment. Stop comparing yourself with other people so you can create opportunities with confidence and clarity.

Become invaluable to employers or clients by identifying the challenges and problems you love to solve.

Bring together the essence of what you have to offer into a unique value proposition (UVP) so you can nail applications, interviews and networking, and put your hand up for opportunities. Learn how to communicate your UVP at a moment's notice with confidence.

Reflection without action is just dreaming. Reflect on your learnings, how you can action them and what is next on your journey.

It is impossible to estimate the financial and emotional gains our clients have experienced through implementing this powerful framework. This transformational tool will help you to grow your career long after the Challenge finishes. We want to make this accessible to as many people as possible right now and are offering it for a fraction of what it is worth – all of the above for only $97.

“The  challenge certainly was challenging! It made me really question what was important, and helped me clarify what I’m looking for professionally. Participating in the challenge with a group of like-minded people made it a supportive experience and helped me to be accountable to reach milestones and articulate my value to others. Expertly facilitated by Nicki and Alison - I can’t recommend this highly enough!"

Melissa L.

“Thanks! I highly recommend this workshop and think I should do it annually after this Challenge! I was touched and overwhelmed at how generous Alison & Nicki contributed to this week. Thanks so much for your support and thanks to all the participants.”

Michelle L.

“This challenge has been fantastic to reflect on what I really value and am passionate about and identify the skills I have. I now have a renewed focus on the future. Thank you all for the journey together and best of luck with your future aspirations!”

Mikhalia B.

“This is very valuable stuff and ideas worth spreading! I’d love to see this workshop come to life in my work place for leaders. You are awesome, thank you so much for your guidance and encouragement!”

Aleka S.

All of this for just $97!

Our Guarantee

We provide a 100% money-back guarantee! Our past participants have made huge progress in their confidence and clarity to implement the actions they need to take as a result of our programs. If you are not satisfied that this 30-Day Challenge has provided you with the tools to do this, and you have completed the required work, we will refund the cost of the Challenge.

How we provide you with the tools and support...

Framework and Time Investment

The 30 Day Challenge consists of 4 modules which cover the 7 topics in the Discover Your Unique Value framework. Generally participants complete one Module each week which requires about 1 - 2 hours.

You will gain access to a membership site to complete each of the modules and this will also include workbooks and explanatory videos which take you step by step through the process. The focus each week is on one Module however you can complete these at a quicker pace. The value of taking the time across the 30-Days is allowing for deeper reflection, sharing your learnings and receiving feedback. 

The modules require about 60 minutes each, however some people have spent more or less time depending on what they want to achieve. The more you invest your time the more you will get out of this Challenge!

Weekly Live Q and A Sessions

Each week Alison and Nicki will facilitate a live 60-minute Q&A via Zoom. These sessions will support you to progress through the framework and so you can: 

  • Ask questions and receive feedback in real time

  • Receive expert guidance, support and accountability

  • Network in a safe space and learn from other like-minded individuals

March Q&A sessions: Tuesday 23 and 30 March, 6 and 13 April at 8pm AEST. 

Support and guidance

You will have access to a private Facebook group for  guidance and support as you progress through the Challenge. Participants rave about the insights, learning and feedback from this group, and even non-FB users engage with the group for the additional support! Alison and Nicki are regularly in the private group to answer questions.

Watch these testimonials from people who have worked with us...

Abbey Gordon | Marketing and Communication Specialist

"...It is entirely indiviualised...It is all about you...I would highly recommend anyone to do this course...great opportunity for introspective reflection and to learn a little bit more..."

Mahsa Hajjari | Marketing and Communication Specialist

"...provided me with really useful tools I will be able to use throughout my career and also share with other people...highly recommend this no matter where you are on your career journey..."

Tanya Siggins | People and Culture Leader

"...there's so much value working with a group of people in a similar situation to you...it's really inspiring and motivating...the Unique Value Proposition helps you know what you want and therefore how you go about getting it...I can't recommend it enough"

Why work with us?

As people leaders within our own organisations, and as leadership and career coaches, we have worked with hundreds of individuals and know what senior leaders within organisations want, including what they don't want! The secret is that a lot of the time they don't even know until you tell them! 

We go beyond the standard career strategies and resume advice to connect you with your inner wisdom. It is this wisdom that provides you with clarity and confidence – and ultimately your belief in your own value.

We are not executive recruiters who just focus on your resume and work for the  clients - we show you secrets they don't share so you keep thinking they are the experts. We show you how to be your own expert.

Work with us and we will show you where to focus your effort to have the most impact so you can take the driving seat and start to create your own opportunities.

Frequently Asked Questions

I am really busy at the moment and working full time. How much time will I need to invest? 

You can go through the 30 Day Challenge at your own pace.  Each module has a workbook and video that are designed to take about 1 - 2 hours to complete each week. You can complete these early in the morning, or in the evening after work. Many people find the workbooks and reflections so powerful that they want to spend more time on it. You can spend more time on it during the Challenge, or after it finishes as the workbooks are yours to keep. The old saying, "the more you put in, the more you will get out of it" is true even for on-line programs. All of our participants find themselves referring back to these tools again and again - your unique value is in constant refinement as your confidence grows! 

I have bought online courses before and did not finish them. How do I know this will be different?

We can’t promise you’ll finish the Challenge however you will have the workbooks and videos forever so you can take refer back to them in the future. The power however is in completing this Challenge with our expert guidance and support so if you want a different outcome this time you will need to do something different. This work takes practice and with the right support we know that you can nail it this time. Work out what normally gets in the way for you and NAME it so if it does creep up on you this time you are more aware and can try a different approach.

Should I still join if I can't commit to the whole 30 days? 

Yes! You will receive the workbooks and explanatory videos via a membership site that will be available to you for a full year after purchase. These are yours to keep and can be completed in your own time in the future. The benefit of completing it within the 30 days is that 1. it's done! and 2. you will receive our expert guidance and also learn from the reflections of other participants. 

What if I don't use Facebook?

You can still complete the Challenge without joining the private Facebook group. The workbooks and videos will be available through the website. We do find that the support and reading other people's contributions to be invaluable for people's growth and learning. This is why we encourage people to join and contribute to the Facebook group. 

Is this still suitable if I'm not looking for a new job or to get a promotion? 

Absolutely! We have had people re-ignite their passion and start to contribute more in their current job, ultimately leading to more satisfaction and success. Infact, this challenge is for people who want to connect with their value both professionally and personally so we would recommend that everyone does this challenge to connect with their strengths and what really drives and motivates them. This is critical to know both personally and professionally and helps to guide decisions in all areas of life. 

What if I already know I would like more support, in addition to developing my unique value?

We would still encourage you to just start where you are, right now and take the first step by completing this "foundational" challenge. You don't need to be great to start but you do need to start to be great. At the end of the Challenge if you still feel like you need more support Alison or Nicki can jump on a call with you to see whether our Innovate Your Career program is the game-changer that you need. 

Must Do

 “This is a must for anyone looking to find their value and passion for their work. Either in looking for a new role or in reigniting passion and enthusiasm for their current role. Alison and Nicki are talented and engaging facilitators. Don’t miss this opportunity!” 

Lisa Somerville


    “WOW Nicki! The knowledge you and Alison imparted was practical and concise and has provided an immediate degree of clarity to my ongoing rumination about professional worth and progress. Thank you!"     

Annie F


“This is...highly relevant in this new world we find ourselves in. It offers clarity in a time of uncertainty.  Nicki and Alison encouraged me to reflect on my values and my “unique value proposition’ and I gained strength from that.  Thank you so much...has been a highlight of the last month in iso and will have a lasting impact.” 

Linda Sim

All of this for just $97!

Our Guarantee

We provide a 100% money-back guarantee! Our past participants have made huge progress in their confidence and clarity to implement the actions they need to take as a result of our programs. If you are not satisfied that this 30-Day Challenge has provided you with the tools to do this, and you have completed the required work, we will refund the cost of the Challenge.

19th March 2021 not the right time for you? 
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